Aug <var data-var='date'>18</var>, <var data-var='time'>15:02</var> PDT Resolved - This incident has been resolved. Aug <var data-var='date'>18</var>, <var data-var='time'>11:38</var> PDT Monitoring - Segment application login is now operating normally. We will continue to monitor for system stability. Aug <var data-var='date'>18</var>, <var data-var='time'>10:49</var> PDT Identified - We have identified an issue that is affecting a subset of Segment customers causing intermittent errors when logging in.

Intermittent Segment application login errors

Aug <var data-var='date'> 6</var>, <var data-var='time'>23:02</var> PDT Resolved - This incident has been resolved. Aug <var data-var='date'> 6</var>, <var data-var='time'>10:02</var> PDT Monitoring - This incident is resolved now Aug <var data-var='date'> 6</var>, <var data-var='time'>08:19</var> PDT Investigating - We are currently deploying the fix to mitigate the issue

Google ads destination intermittent delivery failure

Aug <var data-var='date'> 6</var>, <var data-var='time'>10:55</var> PDT Resolved - This incident has been resolved. Aug <var data-var='date'> 6</var>, <var data-var='time'>00:21</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Aug <var data-var='date'> 5</var>, <var data-var='time'>22:50</var> PDT Investigating - We are currently investigating an issue where security code verification notifications may not be delivered via email.

Notification and verification email delivery

Jul <var data-var='date'>25</var>, <var data-var='time'>21:39</var> PDT Resolved - This incident is now recovered. Jul <var data-var='date'>25</var>, <var data-var='time'>21:14</var> PDT Update - Destination delivery is expected to recover in 30-40 minutes Jul <var data-var='date'>25</var>, <var data-var='time'>16:39</var> PDT Monitoring - A fix has been implemented, and we are actively monitoring the situation as processing latency recovers. Jul <var data-var='date'>25</var>, <var data-var='time'>16:29</var> PDT Identified - The issue has been identified and we are actively working on mitigation. Jul <var data-var='date'>25</var>, <var data-var='time'>15:45</var> PDT Investigating - We are currently investigating this issue.

Connections Processing Delays

Jul <var data-var='date'>25</var>, <var data-var='time'>21:10</var> PDT Resolved - This incident has been resolved. Jul <var data-var='date'>25</var>, <var data-var='time'>20:02</var> PDT Monitoring - A fix has been implemented, and we are actively monitoring the results. Jul <var data-var='date'>25</var>, <var data-var='time'>18:43</var> PDT Identified - We have identified an issue impacting data processing affecting multiple components.

Data processing pipeline issue

Jul <var data-var='date'>18</var>, <var data-var='time'>09:00</var> PDT Completed - The scheduled maintenance has been completed. Jul <var data-var='date'>18</var>, <var data-var='time'>08:00</var> PDT In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Jul <var data-var='date'>14</var>, <var data-var='time'>14:03</var> PDT Scheduled - We will be conducting scheduled maintenance for a critical internal service database. This will be performed in US region and is part of our periodic maintenance to keep our infrastructure up to date. The maintenance will last approximately for an hour. During this window, the Audience and Computed Traits Builder and Overview UI will be unavailable. Furthermore, there could be some delay in data being sent to destinations attached to Audiences or Computed Traits.

Scheduled Database Maintenance in USW2

Jul <var data-var='date'>15</var>, <var data-var='time'>11:03</var> PDT Resolved - This incident has been resolved Jul <var data-var='date'>15</var>, <var data-var='time'>10:55</var> PDT Monitoring - Systems are recovering, we're actively monitoring. Jul <var data-var='date'>15</var>, <var data-var='time'>10:03</var> PDT Identified - have identified the root cause and are actively working on a fix. Jul <var data-var='date'>15</var>, <var data-var='time'>09:48</var> PDT Investigating - We are currently investigating an issue impacting the time to first attempt for Connections event delivery.

Elevated Event Delivery Latency

Jul <var data-var='date'>11</var>, <var data-var='time'>11:00</var> PDT Completed - The scheduled maintenance has been completed. Jul <var data-var='date'>11</var>, <var data-var='time'>10:00</var> PDT In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Jul <var data-var='date'> 6</var>, <var data-var='time'>09:56</var> PDT Scheduled - We will be conducting scheduled maintenance for a critical internal service database. This will be performed in EU region and is part of our periodic maintenance to keep our infrastructure up to date. The maintenance will last approximately for an hour. During this window, the Audience and Computed Traits Builder and Overview UI will be unavailable. Furthermore, there could be some delay in data being sent to destinations attached to Audiences or Computed Traits. We will update this status as soon as the maintenance is completed.

Scheduled Database Maintenance in EUW1

Jul <var data-var='date'> 3</var>, <var data-var='time'>03:43</var> PDT Resolved - This incident has been resolved. Traffic is flowing through to Criteo APIs Jul <var data-var='date'> 3</var>, <var data-var='time'>02:46</var> PDT Monitoring - We are currently seeing successful delivery to Criteo. Our team will continue to monitor the closely. Jul <var data-var='date'> 3</var>, <var data-var='time'>02:39</var> PDT Identified - We are currently experiencing disruptions with Criteo Audience destinations due to an external Criteo API outage. We are monitoring the situation closely.

Criteo Audience destinations are experiencing an outage

Jul <var data-var='date'> 3</var>, <var data-var='time'>02:37</var> PDT Resolved - This incident has been resolved. Jun <var data-var='date'> 8</var>, <var data-var='time'>12:35</var> PDT Monitoring - We've shipped a fix and confirmed that it’s working. We’re going to keep a close eye on things for the next few hours just to be absolutely sure everything is stable. Jun <var data-var='date'> 5</var>, <var data-var='time'>01:13</var> PDT Identified - The root cause has been identified. will be rolling out the fix shortly. Jun <var data-var='date'> 5</var>, <var data-var='time'>01:11</var> PDT Investigating - The root cause has been identified. will be rolling out the fix shortly.

Facebook Custom Audiences destination is experiencing partial delivery failures for few workspaces

Jun <var data-var='date'>22</var>, <var data-var='time'>17:22</var> PDT Resolved - Snowflake outage has resolved and consequently impacted functionalities across segment have recovered as well. Jun <var data-var='date'>22</var>, <var data-var='time'>15:14</var> PDT Identified - An ongoing upstream outage with Snowflake is causing degraded performance for Segment products that rely on customer data warehouses. - Impacted Products: Linked Audiences, Linked Events, Reverse ETL, and Profile Sync. - Current Status: Syncs and data processing may be failing. - Action Required: None. Data workflows will resume automatically once Snowflake capabilities are restored. - More Info: Monitor real-time infrastructure updates directly on the Snowflake Status Page: https://status.snowflake.com/

(US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage

May <var data-var='date'> 7</var>, <var data-var='time'>22:24</var> PDT Resolved - Reddit Conversions API destination is operational. May <var data-var='date'> 7</var>, <var data-var='time'>20:58</var> PDT Monitoring - Events are flowing through to Reddit Conversions API destination now. We are continuing to monitor the destination. May <var data-var='date'> 7</var>, <var data-var='time'>18:59</var> PDT Identified - We are currently observing delivery failures with the Reddit Conversions API destination. This issue stems from a widespread AWS outage (us-east-1) affecting Reddit’s infrastructure. We are monitoring the situation closely and will provide updates as Reddit restores service.

Reddit Conversions API destination is experiencing delivery failures

Apr <var data-var='date'>29</var>, <var data-var='time'>12:18</var> PDT Resolved - This incident has been resolved. Apr <var data-var='date'>29</var>, <var data-var='time'>09:58</var> PDT Monitoring - The issue is now mitigated. We’ve deployed a fix, and the Destinations page is loading as expected for all workspaces that were previously impacted. We are monitoring the results. Apr <var data-var='date'>29</var>, <var data-var='time'>08:53</var> PDT Identified - We’ve identified the root cause and are currently implementing a fix. The issue is isolated to a subset of workspaces with connected RETL destinations. Apr <var data-var='date'>29</var>, <var data-var='time'>07:49</var> PDT Investigating - We are currently investigating an issue affecting the Destinations page in the Segment application UI. For some customers, the Destinations are failing to load.

Destinations Failing to Load in UI

Apr <var data-var='date'>27</var>, <var data-var='time'>15:00</var> PDT Resolved - An issue impacting the Event Triggered Journey user interface in the application has been resolved. Prior to resolution, customers may have experienced an error in the user interface impacting their ability to configure Activations for Event Triggered Journeys.

Unable to add Activation to Event Triggered Journey

Apr <var data-var='date'>27</var>, <var data-var='time'>10:00</var> PDT Resolved - Summary: From 10:20 AM to 3:00 PM PDT on April 27th, a global Databricks Compute outage resulted in failed audience preview queries across external workspaces. Details: The disruption was caused by an upstream infrastructure failure at Databricks, which prevented some preview queries from executing successfully. This issue was localized to the dashboard preview tool; real-time event delivery and audience activations were not impacted. Resolution: The underlying compute issue has been resolved by the vendor. We have confirmed that preview functionality is fully restored and operating normally.

Audience Preview Failures

Apr <var data-var='date'>13</var>, <var data-var='time'>12:19</var> PDT Resolved - The issue impacting Audience Preview functionality has been resolved. Audience Preview is now operating normally. Apr <var data-var='date'>13</var>, <var data-var='time'>12:04</var> PDT Update - We are continuing to investigate this issue. Apr <var data-var='date'>13</var>, <var data-var='time'>12:02</var> PDT Investigating - We are currently investigating an issue where the Audience Previews are not loading for some customers.

Audience Preview Unavailable

Apr <var data-var='date'> 9</var>, <var data-var='time'>12:53</var> PDT Resolved - This incident has been resolved. Apr <var data-var='date'> 9</var>, <var data-var='time'>12:29</var> PDT Monitoring - A fix has been implemented and Reverse ETL syncs are now proceeding successfully without any failures. We are closely monitoring the recovery process. Apr <var data-var='date'> 9</var>, <var data-var='time'>11:15</var> PDT Identified - We've identified the issue and are currently working on mitigating it. Apr <var data-var='date'> 9</var>, <var data-var='time'>09:40</var> PDT Investigating - Certain Reverse ETL syncs are experiencing failures. The team is currently investigating the issue.

Reverse ETL syncs experiencing partial disruptions

Apr <var data-var='date'> 7</var>, <var data-var='time'>11:30</var> PDT Resolved - We've confirmed that the impacted destinations have recovered. All impacted events will automatically be retried. No further action needed. Apr <var data-var='date'> 7</var>, <var data-var='time'>10:37</var> PDT Monitoring - A fix has been implemented, and we are seeing initial signs of recovery. We will continue to monitor the service closely to ensure full stability. Apr <var data-var='date'> 7</var>, <var data-var='time'>10:10</var> PDT Identified - A recent update has been identified as the cause of this issue. We are working on reverting the change. Apr <var data-var='date'> 7</var>, <var data-var='time'>10:07</var> PDT Investigating - Amazon Event Bridge and Amazon Personalize Destinations are experiencing elevated error rates. We are currently investigating the issue. We will provide updates as they become available.

Amazon Event Bridge and Amazon Personalize Destinations are experiencing elevated error rates

Mar <var data-var='date'>31</var>, <var data-var='time'>09:30</var> PDT Resolved - Engineering team has investigated and resolved an issue related to the Linked Audience Builder. Specifically, traits could not be selected. This is now resolved as of 4:43 PM UTC.

Resolved: Linked Audiences Traits not selectable in builder UI

Mar <var data-var='date'>19</var>, <var data-var='time'>12:33</var> PDT Resolved - Summary: Between 9:24 AM PST on March 19 and 9:38 AM PST on March 19, the engineering team performed a database upgrade. During this window, users may have experienced degraded performance specifically on the Audiences Overview webpage. Notification Update: Some customers may have received automated email notifications citing "Audience Run Failures" during this time. Please be advised that these were false positives triggered by the maintenance; no actual failures occurred, and all background processes completed successfully. Status: Functionality was fully restored and all systems were confirmed stable as of 9:38 AM PST. We apologize for the inconvenience.

Audience Overview Page Degradation

Mar <var data-var='date'>17</var>, <var data-var='time'>12:39</var> PDT Resolved - The issue has been resolved, and EU users are now able to access the Audiences overview page in the Segment UI. Mar <var data-var='date'>17</var>, <var data-var='time'>11:55</var> PDT Investigating - Engineering is currently investigating an issue that is preventing customers in the EU from viewing Audiences overview pages in the Segment UI. This issue is limited to the UI only and does not impact the data plane.

Audiences Overview Pages are Failing to Load in the EU

Mar <var data-var='date'> 9</var>, <var data-var='time'>17:45</var> PDT Resolved - The issue has been resolved. Mar <var data-var='date'> 9</var>, <var data-var='time'>15:29</var> PDT Update - The issue has been mitigated. Mar <var data-var='date'> 9</var>, <var data-var='time'>13:51</var> PDT Update - The engineering team is still working on mitigating the issue. Mar <var data-var='date'> 9</var>, <var data-var='time'>10:18</var> PDT Update - The engineering team is continuing to work to mitigate the issue. Mar <var data-var='date'> 9</var>, <var data-var='time'>07:40</var> PDT Identified - Segment users may experience slow loading and intermittent UI errors on Audiences and Journeys pages. The team has identified the root cause of the issue and is working now to mitigate the issue.

Degraded performance in Audiences and Journeys UI

Mar <var data-var='date'> 4</var>, <var data-var='time'>22:30</var> PST Completed - The scheduled maintenance has been completed. Mar <var data-var='date'> 4</var>, <var data-var='time'>21:30</var> PST In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Mar <var data-var='date'> 4</var>, <var data-var='time'>06:49</var> PST Scheduled - We will be conducting scheduled maintenance for a critical internal service database on March 5th, 2026 from 5:30 AM - 6:30 AM UTC. This will be performed in EU region and is part of our periodic maintenance to keep our infrastructure up to date. The maintenance will last approximately for an hour. During this window, you may experience some failures across warehouse destinations, cloud sources and profile syncs. We will update this status as soon as the maintenance is completed.

Scheduled Database Maintenance

Feb <var data-var='date'>28</var>, <var data-var='time'>11:45</var> PST Completed - The scheduled maintenance has been completed. Feb <var data-var='date'>28</var>, <var data-var='time'>11:25</var> PST Verifying - Verification is currently underway for the maintenance items. Feb <var data-var='date'>28</var>, <var data-var='time'>10:00</var> PST In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Feb <var data-var='date'>20</var>, <var data-var='time'>11:16</var> PST Scheduled - We will be conducting scheduled maintenance for a critical internal configuration management database on February 28th, 2026 from 10 AM - 12 PM PST. This will be performed in US and EU regions and is part of our periodic maintenance to keep our infrastructure up to date. The maintenance will last approximately 2 hours. During this window, you may experience increased latency for your configuration changes to take effect.

Feb <var data-var='date'>26</var>, <var data-var='time'>03:30</var> PST Completed - The scheduled maintenance has been completed. Feb <var data-var='date'>26</var>, <var data-var='time'>02:30</var> PST In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Feb <var data-var='date'>25</var>, <var data-var='time'>08:10</var> PST Scheduled - We will be conducting scheduled maintenance for a critical internal service database on February 26th, 2026 from 2:30 AM - 3:30 AM PST. This will be performed in US region and is part of our periodic maintenance to keep our infrastructure up to date. The maintenance will last approximately for an hour. During this window, you may experience some failures across warehouse destinations, cloud sources and profile syncs. We will update this status as soon as the maintenance is completed.

Is Segment down?

Segment status is UP

Lastest published events

Intermittent Segment application login errors

Google ads destination intermittent delivery failure

Notification and verification email delivery

Segment Services, Components and Regions

Recent Segment events

Intermittent Segment application login errors

Google ads destination intermittent delivery failure

Notification and verification email delivery

Connections Processing Delays

Data processing pipeline issue

Scheduled Database Maintenance in USW2