THIS IS A SCHEDULED EVENT Oct <var data-var='date'>8</var>, <var data-var='time'>19:30</var> - <var data-var='time'>22:30</var> PDT Oct <var data-var='date'> 8</var>, <var data-var='time'>19:30</var> PDT Scheduled - On Thursday, October 8th 2026, we will be conducting upgrades on various US databases. The maintenance window duration will be 3 hrs (180 mins), beginning at 1930 PDT and affects ONLY users of app.getblueshift.com (our US datacenter). All behavior described below is for the duration of the maintenance window. **Dashboard impact: Users will be unable to login into and access the dashboard (app.getblueshift.com). **Campaigns impact: One-time campaigns: any one time campaign that were scheduled to execute during the maintenance will execute immediately after maintenance completes. Recurring campaigns & daily segment triggered campaigns: if these campaigns were scheduled for execution during the maintenance window, they will execute after maintenance completes, provided that they are within a 2 hour window of their execution time. Continuous segment triggered campaigns: these will execute after maintenance completes. Event-triggered campaigns will be delayed during the maintenance period. API triggered campaigns will not work during maintenance. **Events impact: Events will be paused and will resume processing after maintenance ends. **Imports impact: Recurring imports will be paused and may get delayed but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over. **API impact: Write api's will be unavailable. Read api's will see short periods of errors.

(US) Database upgrades for app.getblueshift.com

THIS IS A SCHEDULED EVENT Oct <var data-var='date'>8</var>, <var data-var='time'>19:30</var> - <var data-var='time'>22:30</var> PDT Oct <var data-var='date'> 8</var>, <var data-var='time'>19:30</var> PDT Scheduled - On Friday, October 9th 2026, we will be conducting upgrades on various EU databases. The maintenance window duration will be 3 hrs (180 mins), beginning at 0430 CEST and affects ONLY users of app.eu.getblueshift.com (our EU datacenter). All behavior described below is for the duration of the maintenance window. **Dashboard impact: Users will be unable to login into and access the dashboard (app.eu.getblueshift.com). **Campaigns impact: One-time campaigns: any one time campaign that were scheduled to execute during the maintenance will execute immediately after maintenance completes. Recurring campaigns & daily segment triggered campaigns: if these campaigns were scheduled for execution during the maintenance window, they will execute after maintenance completes, provided that they are within a 2 hour window of their execution time. Continuous segment triggered campaigns: these will execute after maintenance completes. Event-triggered campaigns will be delayed during the maintenance period. API triggered campaigns will not work during maintenance. **Events impact: Events will be paused and will resume processing after maintenance ends. **Imports impact: Recurring imports will be paused and may get delayed but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over. **API impact: Write api's will be unavailable. Read api's will see short periods of errors.

(EU) Database upgrades for app.eu.getblueshift.com

Jul <var data-var='date'>17</var>, <var data-var='time'>00:30</var> PDT Completed - The scheduled maintenance has been completed. Jul <var data-var='date'>16</var>, <var data-var='time'>21:30</var> PDT In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Jul <var data-var='date'>16</var>, <var data-var='time'>21:30</var> PDT Scheduled - On Thursday, July 16th 2026, we will be conducting upgrades on various US databases. The maintenance window duration will be 3 hrs (180 mins), beginning at 9:30pm PDT and affects ONLY users of app.getblueshift.com (our US datacenter). All behavior described below is for the duration of the maintenance window. **Dashboard impact: Users will be unable to login into and access the dashboard (app.getblueshift.com). **Campaigns impact: One-time campaigns: any one time campaign that were scheduled to execute during the maintenance will execute immediately after maintenance completes. Recurring campaigns & daily segment triggered campaigns: if these campaigns were scheduled for execution during the maintenance window, they will execute after maintenance completes, provided that they are within a 2 hour window of their execution time. Continuous segment triggered campaigns: these will execute after maintenance completes. Event-triggered campaigns will be delayed during the maintenance period. API triggered campaigns will not work during maintenance. **Events impact: Events will be paused and will resume processing after maintenance ends. **Imports impact: Recurring imports will be paused and may get delayed but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over. **API impact: Write api's will be unavailable. Read api's will see short periods of errors.

Jul <var data-var='date'>15</var>, <var data-var='time'>14:30</var> PDT Resolved - This incident has been resolved, and the backlog has returned to normal levels. Jul <var data-var='date'>15</var>, <var data-var='time'>10:56</var> PDT Monitoring - We are starting to see capacity come back. The backlogs have grown very big - will take many hours to drain. Jul <var data-var='date'>15</var>, <var data-var='time'>04:52</var> PDT Update - We are still not at full capacity. We are trying to get this resolved soon. Jul <var data-var='date'>14</var>, <var data-var='time'>22:28</var> PDT Identified - We are working with aws support to get the quotas increased, this may take some time (a few hours). Jul <var data-var='date'>14</var>, <var data-var='time'>22:24</var> PDT Investigating - We are seeing compute capacity issues in both the US and EU datacenters. Many clusters are running at limited capacity - consequently there will be processing backlogs and delays.

Compute capacity issues in both US and EU datacenters

Jul <var data-var='date'>13</var>, <var data-var='time'>13:24</var> PDT Resolved - This incident has been resolved. Jul <var data-var='date'>13</var>, <var data-var='time'>12:48</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Jul <var data-var='date'>13</var>, <var data-var='time'>11:40</var> PDT Investigating - Our email validation service is currently unavailable due to an ongoing issue. We are actively working to restore service as quickly as possible. We apologize for the inconvenience and appreciate your patience.

Outage with Email Validation Service

Jul <var data-var='date'>10</var>, <var data-var='time'>13:49</var> PDT Resolved - This incident has been resolved. Jul <var data-var='date'>10</var>, <var data-var='time'>13:15</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Jul <var data-var='date'>10</var>, <var data-var='time'>12:48</var> PDT Investigating - We are currently investigating the issue.

Jul <var data-var='date'>10</var>, <var data-var='time'>04:37</var> PDT Resolved - This incident has been resolved. Jul <var data-var='date'>10</var>, <var data-var='time'>03:57</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Jul <var data-var='date'>10</var>, <var data-var='time'>03:44</var> PDT Identified - The issue has been identified and a fix is being implemented. Jul <var data-var='date'>10</var>, <var data-var='time'>03:14</var> PDT Investigating - We are currently investigating this issue.

(EU) Campaing sends are slow in the EU datacenter

Jun <var data-var='date'> 5</var>, <var data-var='time'>15:35</var> PDT Resolved - This incident is resolved now, dashboard is stable now - app.getblueshift.com. Jun <var data-var='date'> 5</var>, <var data-var='time'>14:26</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Jun <var data-var='date'> 5</var>, <var data-var='time'>14:13</var> PDT Identified - The issue has been identified and a fix is being implemented. Jun <var data-var='date'> 5</var>, <var data-var='time'>14:02</var> PDT Investigating - We are currently investigating this issue.

(US) Errors accessing dashboard

May <var data-var='date'>20</var>, <var data-var='time'>11:42</var> PDT Resolved - This incident has been resolved. May <var data-var='date'>20</var>, <var data-var='time'>11:07</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. May <var data-var='date'>20</var>, <var data-var='time'>10:56</var> PDT Identified - The issue has been identified and a fix is being implemented. May <var data-var='date'>20</var>, <var data-var='time'>10:39</var> PDT Investigating - We are currently investigating this issue.

Event Processing Delayed

Apr <var data-var='date'>10</var>, <var data-var='time'>15:30</var> PDT Completed - The scheduled maintenance has been completed. Apr <var data-var='date'>10</var>, <var data-var='time'>13:00</var> PDT In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Mar <var data-var='date'> 9</var>, <var data-var='time'>08:31</var> PDT Scheduled - The maintenance window duration will be 2 hrs (120 mins), beginning at 10:00 PM CEST on 10th April 2026 (Friday) and affects ONLY app.eu.getblueshift.com (our EU datacenter). This maintenance is required to upgrade various EU databases. All behavior described below is for the duration of the maintenance window. **Dashboard Impact: - Users will be unable to login into and access the dashboard (app.eu.getblueshift.com). **Campaigns Impact - One-time campaigns: any one time campaign that were scheduled to execute during the maintenance will execute right away after maintenance completes - Recurring campaigns & daily segment triggered campaigns: if these campaigns were scheduled for execution during the maintenance window,  they will execute after maintenance completes, provided that they are within a 2 hour window of their execution time - Continuous segment triggered campaigns: these will execute after maintenance completes - Event-triggered campaigns that are invoked via recurring file imports will be delayed during the maintenance period, all remaining Event-triggered campaigns will run normally during maintenance - API triggered campaigns will continue normally during maintenance - Syndications will be paused and will resume after the maintenance completes **Events Impact: - Events will be processed normally **Imports Impact - Recurring imports will be paused and may get delayed but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over. **API Impact: - API will be up and running as normal

Apr <var data-var='date'> 6</var>, <var data-var='time'>01:45</var> PDT Resolved - This incident has been resolved. Apr <var data-var='date'> 5</var>, <var data-var='time'>23:32</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Apr <var data-var='date'> 5</var>, <var data-var='time'>22:59</var> PDT Update - The issue we saw 30 mins back is not completely solved - will keep this page open until we resolve it fully. Apr <var data-var='date'> 5</var>, <var data-var='time'>22:58</var> PDT Investigating - We are currently investigating this issue.

(US) Seeing latencies in event api's

Apr <var data-var='date'> 5</var>, <var data-var='time'>22:47</var> PDT Resolved - This incident has been resolved. Apr <var data-var='date'> 5</var>, <var data-var='time'>22:38</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Apr <var data-var='date'> 5</var>, <var data-var='time'>22:35</var> PDT Identified - The issue has been identified and a fix is being implemented. Apr <var data-var='date'> 5</var>, <var data-var='time'>22:24</var> PDT Investigating - We are currently investigating this issue.

Mar <var data-var='date'>18</var>, <var data-var='time'>10:50</var> PDT Resolved - This incident has been resolved. Mar <var data-var='date'>18</var>, <var data-var='time'>08:53</var> PDT Monitoring - We have added a fix and are monitoring the system. Mar <var data-var='date'>18</var>, <var data-var='time'>08:45</var> PDT Identified - The issue has been identified and a fix is being implemented. Mar <var data-var='date'>18</var>, <var data-var='time'>08:10</var> PDT Investigating - We are currently investigating this issue.

(US) Seeing delays in event processing

Mar <var data-var='date'> 7</var>, <var data-var='time'>04:21</var> PST Resolved - This incident has been resolved. Mar <var data-var='date'> 7</var>, <var data-var='time'>03:30</var> PST Monitoring - Campaign sends are going out normally. Will keep monitoring this. Mar <var data-var='date'> 7</var>, <var data-var='time'>03:20</var> PST Update - Have unpaused campaigns. Monitoring for campaigns to get stable. Mar <var data-var='date'> 7</var>, <var data-var='time'>02:17</var> PST Update - Expecting campaigns to be paused for another 30 mins Mar <var data-var='date'> 7</var>, <var data-var='time'>01:52</var> PST Update - This problem needs a temporary pausing of all campaigns. We are doing that now. Mar <var data-var='date'> 7</var>, <var data-var='time'>00:39</var> PST Identified - We are seeing some issues with a database that backs campaigns. While we work to fix the issue you will see some campaigns failures.

(US) Campaigns failures

Jan <var data-var='date'>10</var>, <var data-var='time'>02:13</var> PST Resolved - This incident has been resolved. Jan <var data-var='date'>10</var>, <var data-var='time'>01:42</var> PST Monitoring - A fix has been implemented and we are monitoring the results. Jan <var data-var='date'>10</var>, <var data-var='time'>01:40</var> PST Identified - The issue has been identified and a fix is being implemented. Jan <var data-var='date'>10</var>, <var data-var='time'>01:30</var> PST Investigating - We are currently investigating this issue.

Seeing errors in launching campaigns in both US & EU datacenters

Jan <var data-var='date'> 9</var>, <var data-var='time'>22:30</var> PST Completed - The scheduled maintenance has been completed. Jan <var data-var='date'> 9</var>, <var data-var='time'>19:30</var> PST In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Jan <var data-var='date'> 9</var>, <var data-var='time'>19:30</var> PST Scheduled - The maintenance window duration will be 3 hrs (180 mins), beginning at 7:30 PM PST (10:30 PM EST) on Friday, January 9th 2026 and affects ONLY app.getblueshift.com (our US datacenter). This maintenance is required to upgrade various US databases. All behavior described below is for the duration of the maintenance window. **Dashboard impact: - Users will be unable to login into and access the dashboard (app.getblueshift.com). **Campaigns impact: - One-time campaigns will be delayed. - Continuous segment triggered campaigns will be delayed. - Recurring campaigns and daily scheduled segment triggered campaigns will: (a) execute in a delayed manner if, at the end of the maintenance window, they are not delayed for more than 2 hours w.r.t their scheduled execution time. (b) be pushed to the next scheduled interval if they are delayed for more than 2 hours with respect to their scheduled execution time. They will miss their execution for that day. - Event triggered campaigns will be delayed - since the event processing pipeline will be paused. - Syndications will be delayed. **Events impact: - Events will be accepted but event processing will be delayed. - Write API's may see errors. - Unsubscribe API will remain available. **Imports impact: - There is no need to pause recurring imports. They may get delayed, but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over.

Jan <var data-var='date'> 9</var>, <var data-var='time'>17:00</var> PST Completed - The scheduled maintenance has been completed. Jan <var data-var='date'> 9</var>, <var data-var='time'>13:00</var> PST In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Dec <var data-var='date'> 8</var>, <var data-var='time'>06:06</var> PST Scheduled - The maintenance window duration will be 3 hrs (180 mins), beginning at 10:00 PM CET (4:00 PM EST) on Friday, January 9th 2026 and affects ONLY app.eu.getblueshift.com (our EU datacenter). This maintenance is required to upgrade various EU databases. All behavior described below is for the duration of the maintenance window. **Dashboard impact: - Users will be unable to login into and access the dashboard (app.eu.getblueshift.com). **Campaigns impact: - One-time campaigns will be delayed. - Continuous segment triggered campaigns will be delayed. - Recurring campaigns and daily scheduled segment triggered campaigns will: (a) execute in a delayed manner if, at the end of the maintenance window, they are not delayed for more than 2 hours w.r.t their scheduled execution time. (b) be pushed to the next scheduled interval if they are delayed for more than 2 hours with respect to their scheduled execution time. They will miss their execution for that day. - Event triggered campaigns will be delayed - since the event processing pipeline will be paused. - Syndications will be delayed. **Events impact: - Events will be accepted but event processing will be delayed. - Write API's may see errors. - Unsubscribe API will remain available. **Imports impact: - There is no need to pause recurring imports. They may get delayed, but will get triggered at the next scheduled time as per the cadence or after the maintenance window is over.

Jan <var data-var='date'> 9</var>, <var data-var='time'>11:22</var> PST Resolved - This incident has been resolved. Jan <var data-var='date'> 9</var>, <var data-var='time'>11:18</var> PST Monitoring - A fix has been implemented and we are monitoring the results. Jan <var data-var='date'> 9</var>, <var data-var='time'>11:18</var> PST Identified - The issue has been identified and a fix is being implemented. Jan <var data-var='date'> 9</var>, <var data-var='time'>11:04</var> PST Investigating - We are currently investigating this issue.

Increased Latencies in Campaigns

Dec <var data-var='date'> 5</var>, <var data-var='time'>04:06</var> PST Resolved - This incident has been resolved. Dec <var data-var='date'> 5</var>, <var data-var='time'>01:26</var> PST Monitoring - All Blueshift pages are working normally now. Dec <var data-var='date'> 5</var>, <var data-var='time'>01:18</var> PST Identified - The issue has been identified and a fix is being implemented. Dec <var data-var='date'> 5</var>, <var data-var='time'>01:16</var> PST Update - We do see these Blueshift sites loading now https://developer.blueshift.com https://academy.blueshift.com https://blueshift.com Further updates on the cloudflare outage are available here: https://www.cloudflarestatus.com/incidents/lfrm31y6sw9q Dec <var data-var='date'> 5</var>, <var data-var='time'>01:10</var> PST Update - We are currently seeing errors for following Blueshift sites: https://developer.blueshift.com https://academy.blueshift.com https://blueshift.com Dec <var data-var='date'> 5</var>, <var data-var='time'>01:08</var> PST Investigating - We are currently investigating this issue.

Possible disruptions to event/tracking api's (because of the ongoing cloudflare outage)

Nov <var data-var='date'>25</var>, <var data-var='time'>18:15</var> PST Resolved - This incident has been resolved. Nov <var data-var='date'>25</var>, <var data-var='time'>16:28</var> PST Monitoring - A fix has been implemented and we are monitoring the results. Nov <var data-var='date'>25</var>, <var data-var='time'>15:57</var> PST Identified - The issue has been identified and a fix is being implemented. Nov <var data-var='date'>25</var>, <var data-var='time'>15:52</var> PST Update - Stats updates are lagging as such the reporting data in dashboard will be slightly outdated. Nov <var data-var='date'>25</var>, <var data-var='time'>15:51</var> PST Investigating - We are currently investigating this issue.

Delays in Reporting

Nov <var data-var='date'> 6</var>, <var data-var='time'>13:05</var> PST Resolved - This incident has been resolved. Nov <var data-var='date'> 6</var>, <var data-var='time'>11:34</var> PST Update - The visual editor is operational since 45 mins. Will continue monitoring this. Nov <var data-var='date'> 6</var>, <var data-var='time'>09:44</var> PST Update - The visual editor is not loading again. The issue is intermittent. We are working with the vendor to fix. Nov <var data-var='date'> 6</var>, <var data-var='time'>09:41</var> PST Monitoring - The visual editor is now operational. We will keep monitoring and working with the vendor to implement a permanent fix. Nov <var data-var='date'> 6</var>, <var data-var='time'>08:44</var> PST Identified - The visual editor uses a 3rd party SAAS vendor. This incident is related to some connectivity issues with this vendors endpoint. The issue has happened multiple times today and we are working with the vendor to fix this. Nov <var data-var='date'> 6</var>, <var data-var='time'>08:29</var> PST Investigating - We are currently investigating this issue.

Visual Editor not loading (US datacenter only)

Nov <var data-var='date'> 6</var>, <var data-var='time'>07:44</var> PST Resolved - This incident has been resolved. Nov <var data-var='date'> 6</var>, <var data-var='time'>07:07</var> PST Monitoring - A fix has been implemented and we are monitoring the results. Nov <var data-var='date'> 6</var>, <var data-var='time'>07:06</var> PST Identified - The issue has been identified and a fix is being implemented. Nov <var data-var='date'> 6</var>, <var data-var='time'>06:27</var> PST Investigating - We are currently investigating this issue.

Oct <var data-var='date'>30</var>, <var data-var='time'>07:04</var> PDT Resolved - This incident has been resolved. Oct <var data-var='date'>30</var>, <var data-var='time'>06:59</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Oct <var data-var='date'>30</var>, <var data-var='time'>06:57</var> PDT Identified - The issue has been identified and a fix is being implemented. Oct <var data-var='date'>30</var>, <var data-var='time'>06:28</var> PDT Investigating - We are currently investigating issues with visual editor not loading in our US datacenter. We are working with the third party visual editor plugin to resolve this.

Aug <var data-var='date'>16</var>, <var data-var='time'>13:54</var> PDT Resolved - This incident has been resolved. Aug <var data-var='date'>16</var>, <var data-var='time'>13:52</var> PDT Monitoring - A fix has been implemented and we are monitoring the results. Aug <var data-var='date'>16</var>, <var data-var='time'>12:55</var> PDT Update - We are currently applying a fix to the slowness issue. This process will take many hours. The system is stable now - however latencies are still higher than normal. We will keep this status page open until the fix is completely rolled out. Aug <var data-var='date'>16</var>, <var data-var='time'>12:22</var> PDT Identified - The issue has been identified and a fix is being implemented. Aug <var data-var='date'>16</var>, <var data-var='time'>11:21</var> PDT Investigating - We are currently investigating this issue.

Observing slowness in backend systems (US datacenter only)

Jul <var data-var='date'>18</var>, <var data-var='time'>22:30</var> PDT Completed - The scheduled maintenance has been completed. Jul <var data-var='date'>18</var>, <var data-var='time'>19:30</var> PDT In progress - Scheduled maintenance is currently in progress. We will provide updates as necessary. Jul <var data-var='date'>18</var>, <var data-var='time'>19:30</var> PDT Scheduled - We will be conducting upgrades on various US databases. The maintenance window duration will be 3 hrs (180 mins), beginning at 730pm PDT on Friday, July 18th 2025, and affects ONLY our US data center. As a result, logging in and accessing the Blueshift US platform will not be possible. This necessitates the temporary pause of ALL campaigns. While events will still be accepted, processing will be delayed. Event-triggered campaigns, especially those utilizing trigger filter segments, will be delayed. Both one-time and segment-triggered campaigns will also be impacted. Recurring campaigns scheduled during this time frame will be delayed. Syndications scheduled to go in the maintenance window will be delayed. Read APIs will be available. Live Content will be unavailable, rendering "Under Maintenance" message to the user. User creation API, user updates and event API will be functional but any write requests will be queued and addressed following the downtime period. The unsubscribe API shall remain available during the maintenance window. Upon completion of the maintenance window, campaigns will be unpaused, events will resume processing and will continue normally.

Is Blueshift down?

Blueshift status is UP

Lastest published events

(US) Database upgrades for app.getblueshift.com

(EU) Database upgrades for app.eu.getblueshift.com

(US) Database upgrades for app.getblueshift.com

Blueshift Services, Components and Regions

Recent Blueshift events

(US) Database upgrades for app.getblueshift.com

(EU) Database upgrades for app.eu.getblueshift.com

(US) Database upgrades for app.getblueshift.com

Compute capacity issues in both US and EU datacenters

Outage with Email Validation Service

Outage with Email Validation Service